Issue, impact, importance equals business results | OmniTechPro
Posted by Jeremy Heslop

Issue, impact, importance equals business results

17 March 2022

Using the 4 quadrants to find and resolve critical business issues

Starting with the issue, impact and importance can focus you in the right direction

When I first came across the 4 quadrants in the book Same Side Selling by Ian Altman I was immediately struck by the simplicity of this concept yet it had much more impact than I realized. Not only was this a great sales tool, but it was also a great business tool for looking internally at issues in our client's businesses and even our own. Let's look at each quadrant and how it can help you focus on the right areas of your business:

  1. Issue

    Identify all the issues even the smallest ones. Often businesses are so focused on getting new sales and delivering their product or services that issues do not get the attention they deserve. It is typically the most painful issue that gets first priority instead of looking at the bigger long-term picture.
  2. Impact/importance

    Once issues are identified we can start to look at the impact each one has on the business. A 10 point exercise can determine which ones to focus on now. Do you know which ones should be fixed now vs which ones have the biggest impact and importance?
  3. Results

    What results will resolving this issue give us? This is the most important question because without results we are resolving issues we think are important or have the most impact but really they do not. Ask yourself the question "6 months from now when this issue is resolved what results do I expect will have been delivered?". A vision of success is just as important as the issue itself
  4. Others Impacted

    When a project is started or an issue is being fixed often there are people/partners/key players we forget who are also impacted. Let's list them out so they can be included in the ongoing process.


Once you have filled the 4 quadrants your project visualization can lead you to better results in your business or for your clients.


If you are looking for better results in your business, schedule a call with us today.

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